digitalgravel.com

Even in an age where web-savvy toddlers clutch Powerbooks and order up velour jumpers from their nursery school's wi-fi hot zone, your chances of stumbling upon both a professionally run and independently owned clothing website are about as rare as a bucktoothed Jew. But for the past six years, digitalgravel.com has tiptoed like a billy goat around the traditional online store pitfalls of sloppy organization, outdated merchandise and rickety shopping carts to become arguable the net's Grand Ayatollah for peddling underground gear. Sneering at competitors’ slapdash product descriptions, Digital Gravel offers mesmeric write-ups and crisp images for each brand it hawks, including L-R-G, Scifen, and its own line, Nonsense. Recommendation: use “the big picture” when peeping the motherfucking Villain Tweed hat.